Event Status
Scheduled
P&G Insight to Innovation Night
Tuesday, September 29th | EER 2.518 | 5-7pm | RSVP
Ever wonder how a consumer insight becomes a concept like Zevo, Spruce, Tide Evo or Oral-B iO toothbrush? In this interactive workshop, you'll experience P&Gs approach to innovation by defining a consumer problem, evaluating key assumptions, and designing an experiment to test a potential solution. Along the way, you'll collaborate with other grad students and postdocs and pitch your team's idea.
Explore how disciplined learning turns ideas into testable concepts. Bring an open mind, your technical mastery and creativity. Food provided.